I chose Forever 21 to conduct my mapping because it is one that is currently facing a crisis of bankruptcy and has unsuccessfully engaged stakeholders in the recent past.
Next, I identified stakeholders to analyze, which included direct stakeholders, nature and non-human species, and suppliers/sub-contractors’ employees.
Thirdly, I analyzed the perspectives of each stakeholder and the relevance or legitimacy of their concerns. BSR provides six things to consider: influence, expertise, orientation, vulnerability, capacity, and trust. Out of these, I selected the three of the most relevant criteria for your analysis
Lastly, based on my analysis, I suggested to my company which stakeholders should be prioritized.
Stakeholder Mapping Project
Forever 21
Writer’s Memo:
Stakeholder mapping is a tool used to outline a social or environmental challenge that a business of your choosing is facing. This stakeholder map analysis identifies key stakeholders for forever 21 and analyzes the growing issue of fast fashion to help the company choose which stakeholders they should engage in.